SampleROI
Pricing Free leak audit
Built for TikTok Shop sellers · brands & agencies

Stop the TikTok sample leak.
Sample creators who sell.

TikTok Shop brands give away thousands of dollars in free samples, and most go to creators who never sell. SampleROI matches every sample to the sales it drove, blocks the repeat claimers and duds, and sends more samples to creators who actually sell. It tells you the exact fixes to make, and you approve and apply them.

Keep your outreach tool. Works alongside Euka, Reacher or any outreach tool.

Free leak audit · add-on from $99/mo · pays for itself after about 10 blocked samples

Get a free leak audit Estimate your leak
Official TikTok Shop Open APIEvery change human-approvedMCP / AI-agent access

Dashboard preview (the web dashboard is in development; today SampleROI runs as reports and inside your AI assistant). Figures are from a real read-only audit of Natural Stacks; creator handles masked; sample costs and the leak are estimates. The recommended-fixes panel is illustrative.

  1. 1

    See the leak

    Every free sample matched to the sales it drove, so you see exactly which creators never sell.

  2. 2

    Block the waste

    Stop repeat claimers and creators who post nothing that sells. SampleROI tells you exactly which rules to set; you approve and apply them.

  3. 3

    Sample creators who sell

    Send more samples to the creators who actually drive sales, and track the payoff every week.

Who it's for

TikTok Shop brands

Running your own affiliate program? See which free samples turn into sales, and stop shipping the rest.

TikTok Shop agencies

Managing shops for clients? Decide who gets free samples, cut the waste and prove the payoff in a weekly client review.

The problem, in one number

94.6%

of the free-sample dollars we could trace went to creators who never made a sale.

~$2,424leaking per week
~$126Kper year, estimated
36.8repeat claims / week

Natural Stacks, last 90 days (Jul 24 – Oct 22, 2026). Matched cohort of 182 sampled creators; leak and yearly figures are estimates. Details below.

Case study · real data, read-only

An 8‑figure supplement brand7‑figure on TikTok Shop

Inside Natural Stacks' sample program.

Last 90 days (Jul 24 – Oct 22, 2026): 15,269 orders, 3,382 sample orders and every shoppable video featuring the brand, audited read-only.

Est. sample leak / week
~$2,424

≈ $126K / year of free product to creators who never drive a sale.

Provable floor $970/wk, even if every unmatched recipient was productive.

Sample $ to $0-GMV creators
94.6%

Almost every sample dollar went to creators with $0 attributed GMV within 5 weeks.

Matched cohort: 182 creators sampled Jul 24 – Sep 17.

Video GMV per $1 of samples
$0.20

Revenue, not profit — attributed video GMV within 5 weeks ÷ est. sample cost, before commissions and ads.

Same matched cohort of 182 creators.

Repeat claims / week
36.8

2+ free samples in 7 days to the same account — from ~16/wk to ~152/wk in the last 2 weeks.

Est. sample spend: $2,744/wk in this window.

I assumed more free samples = more videos = more GMV. Seeing that roughly 95% of the sample dollars went to creators who never made a sale changed how I think about the whole program. Now our samples are strategic and incremental to our growth.
Roy KrebsFounder & CEO, Natural Stacks

Disclosure: Roy Krebs is also the founder of SampleROI.

The leak is accelerating

Spend nearly tripled. Quality didn't improve.

last 90 days
Est. sample spend / week (Jul 24 – Oct 22)
Repeat claims / wk16 → 152first 11 wks vs. last 2 wks
Est. sample spend / wk$2,130 → $6,1212.9× in the last 2 weeks
Quality-creator rate1.28–1.49%three 4-week blocks, no lift
Concentration
96.1%top 1%

Top 1% of creators drove 96.1% of video GMV

68 of 6,819 posting creators drove 96.1% of $285,363 in creator-attributed video GMV. Quality beats volume — so samples should follow quality.

More from the audit · creators who sold nothing, quality-creator rate
Creators who sold nothing

95.9% of posting creators earned $0

Each square ≈ 1% of creators who posted a video featuring the brand. Only the green ones sold anything.

Quality-creator rate
1.39%▲ 3% target

Only 1.39% of creators reach ≥$100 GMV

Share of posting creators with ≥$100 GMV in a 4-week block. SampleROI's job is to grow that share — our working target is 3%.

Methodology & caveats · how these numbers were built

Read-only TikTok Shop Open API data for the last 90 days (13 Fri–Thu weeks, Jul 24 – Oct 22, 2026 PT), cancelled orders excluded. Sample cost is an estimate (landed COGS + fulfillment per SKU). Creator outcomes require matching an order's display name to a video handle; that covers about 14% of free-sample recipients in the judged cohort (182 creators sampled Jul 24 – Sep 17; 176 of them posted within 5 weeks). The est. leak applies that cohort's zero-return rate (94.6% of $2,203 in samples) to the average free-sample spend ($2,563/wk) → ~$2,424/wk, ~$126K/yr; the floor ($970/wk) assumes every unmatched recipient was productive, using the matured monthly cohorts that overlap the window (Jul 1 – Sep 17). GMV is attributed video GMV, not profit.

Samples need about 5 weeks before outcomes can be judged, so the newest weeks are “immature”: this case study therefore shows the last 90 days, judging outcomes on creators sampled through Sep 17. Creator handles are masked. Results are for one brand — your numbers will differ, which is what the free audit is for.

The fix

What SampleROI does about each finding.

Block the waste and send samples to creators who actually sell. SampleROI recommends each fix, down to the exact thresholds to set in TikTok Seller Center's sample auto-approval rules, and you apply it. Nothing in your shop changes unless you do it.

What we found36.8 / wk

Repeat claimers: the same accounts take 2+ free samples in 7 days — from ~16/wk to ~152/wk in the last 2 weeks.

What SampleROI does

Block repeat claimers

One open sample per affiliate creator until they post — proven creators are exempt.

Retrospective simulation

~$482/wk (≈ $25K/yr) of last-90-day sample spend would have been blocked, with no proven creator blocked.

What we foundAuto-approve

Sample requests were approved automatically, and some creators made throwaway low-view posts just to unlock more free product.

What SampleROI does

Tighten your automatic sample rules

Manual review for 2-packs, 1 SKU per creator per week, minimum 30-day views (e.g. ≥ 500): the exact thresholds to set in Seller Center's sample auto-approval rules.

Measured after launch

Closes the “post anything, get more product” path. Impact is tracked in your weekly review rather than promised up front.

What we found96.1%

Samples went everywhere, but the top 1% of creators drove 96.1% of video GMV.

What SampleROI does

Re-route samples to proven & high-potential creators

Every pending request scored 0–100 on views, GMV, GPM and history; target-collaboration invites go to creators who convert.

Projection

~$727/wk (≈ $38K/yr) of sample budget redirected if 30% of the leak moves to proven creators — the same assumption as the calculator.

What we found1.39%

No weekly number for the leak, so it grew unnoticed while spend nearly tripled and quality stayed flat.

What SampleROI does

Weekly sample-ROI tracking

A Monday review with leak $, repeat claims, blocked orders and quality-creator rate — a trend line you can hold an agency to.

Target, not a result

Goal: lift the quality-creator rate from 1.39% toward a 3% working target.

Estimate · not an achieved result

Projected upside at Natural Stacks

Two separate estimates on last-90-day data — they overlap, so don't add them.

~$25K/yrblocked by the repeat-claim rule alone (simulation)
~$38K/yrredirected if 30% of the leak moves to proven creators (assumption)
One rule, simulated

~$6,262 blocked by “one open sample”

last 90 days · simulation
Spend the rule keepsRepeat claims it blocks
Orders blocked557of 3,216 free samples (17%)
Proven creators blocked0none of the proven creators we matched
Blocked per week$482/wk≈ $25K/yr if it holds

Rule: block a repeat claim within 30 days unless the creator posted since or is proven. Applied to past orders — a simulation, not a deployed result.

MCP connection

Run it from your AI assistant

SampleROI connects as an MCP server to Claude, ChatGPT, Cursor and Grok Bot. Ask which creators are wasting samples and get the exact fix in the same chat, then apply it in Seller Center.

ClaudeChatGPTCursorGrok Botany MCP client
  • Ask in plain English“Which creators should I stop sampling this week?” No dashboards to learn.
  • Exact fixes, your callYour assistant shows the before → after change and you apply it. Approval-gated actions from chat are coming once TikTok grants the write scopes.
  • Read-only todaySampleROI asks only for read access. Write tools stay locked server-side.
  • Official TikTok Shop Open APIStandard Seller Center authorization. No scraping, no browser extension.
  • Open-source skillThe agent playbook (MIT) your assistant follows, so you can read every step. Coming at launch
Add to your assistantComing at launch

MCP endpoint https://mcp.sampleroi.com

{
  "mcpServers": {
    "sampleroi": {
      "url": "https://mcp.sampleroi.com"
    }
  }
}

The hosted endpoint isn't live yet. Founding customers get set up directly: hello@sampleroi.com.

SampleROIvia MCP · example
You ask

Which creators should I stop sampling this week?

SampleROI answers

154 of 441 free-sample requests last week came from creators who still have an open, unposted sample. That's $1,854 in product.

CreatorOpen samplesPosted sinceCost
Creator A3none$33
Creator B3none$33
Creator C2none$24
RECOMMENDED FIX · you decidetriage_pending_sample_queue

Decline these 154 requests in Seller Center. Proven creators are exempt. Approve-from-chat is coming once TikTok grants write scopes.

Copy listSkip

Example from a real read-only audit of Natural Stacks' requests, Oct 16–22, 2026. Creator handles masked.

Works with your stack

Keep your outreach tool. Add the guardrails.

Outreach tools help you find and invite creators. SampleROI decides who actually gets free product — and proves whether it paid off.

Your outreach tool

Euka · Reacher · Cruva · HiveHQ · or none

Find creators, send invites, run follow-ups and CRM.

SampleROI add-on

Guards every free sample

Blocks hoarders & post-rate gamers, scores requests 0–100, tracks sample ROI weekly.

Your TikTok Shop

Samples go to creators who sell

Fewer wasted samples, more GMV per sample dollar.

What outreach tools do

  • Creator discovery & databases
  • Target-collaboration invites, DMs & email at volume
  • Creator CRM, follow-ups & campaigns

What SampleROI adds

  • Sample cost vs. creator GMV ledger, per creator & SKU
  • Repeat-claimer & post-rate-gamer flags and blocks
  • Exact fixes recommended; you approve and apply them
  • Read-only by default · works inside your AI assistant (MCP)

Based only on what each vendor publishes; see “Side by side, as published” below. Trademarks belong to their owners. SampleROI is not affiliated with any of these vendors.

Pricing · add-on

Keep your outreach tool.

SampleROI makes sure your free samples go to creators who actually sell. Outreach tools start at $199–$350/mo; SampleROI starts free.

Start here

Free Leak Audit $0

One-time · last 90 days · 1 shop

Free shows you the size of your leak. Paid shows you who — and fixes it.

Get my free audit

How to start

  • Email us your Seller Center exports (CSV or Excel) — no API needed
  • Or connect read-only through the official TikTok Shop Open API
  • Self-serve upload in the app Coming

What you get

  • Leak in dollars
  • % of sample spend wasted
  • Repeat claims
  • Quality-creator rate vs 3%
  • A letter grade
  • The 3 rules we'd turn on

Leak in dollars needs your Sample analytics or Affiliate export as well as the Orders export. Orders alone shows sample spend and repeat claims.

Starter

Smaller shops getting started with samples.

$99/mo

or $69/mo billed annually

Up to 300 free-sample orders/mo
1 shop

  • Who's leaking: creator-level report
  • Repeat-claimer & post-rate-gamer blocking
  • 0–100 sample-request scoring
  • Exact rule fixes for you to apply
  • MCP / AI-agent access
Start Starter
MOST POPULAR

Growth

7-figure TikTok Shop brands sampling every week.

$199/mo

or $139/mo billed annually

Up to 2,000 free-sample orders/mo
1 shop

  • Everything in Starter
  • Re-route samples to proven & high-potential creators
  • Open-collab rule tuning
  • Weekly sample-ROI review
  • Web dashboard Coming
Start Growth

Scale

8-figure shops and heavy samplers.

$399/mo

or $279/mo billed annually

Up to 6,000 free-sample orders/mo
Up to 3 shops (regions or brands)

  • Everything in Growth
  • Retainer & blitz delivery tracker
  • Commission conflict audit
  • Scheduled weekly email Coming
Start Scale

Agency

TikTok Shop agencies running client shops.

$499/mo

or $349/mo billed annually

Up to 10,000 free-sample orders/mo (pooled · 2,000 per shop)
5 client shops

+$99/mo per shop, shops 6–10
+$79/mo per shop, shops 11+
Each extra shop adds 2,000 to the pool.

  • Everything in Scale, per client shop
  • Client-ready weekly reviews
  • Multi-shop console Coming
Talk to us 25+ shops? Contact us
Founding 25 · launch offer

40% off for 12 months, then your price is locked for 24 months.

For the first 25 customers who connect read-only API access and allow anonymized stats.

Starter$59/molist $99
Growth$119/molist $199
Scale$239/molist $399
Agency$299/molist $499
Claim a Founding spot

30-day money-back guarantee on every paid plan.

Plans are sized by free-sample orders per month. Going over never blocks anything — if you're over for 2 months, we'll suggest an upgrade.

MCP / AI-agent access on every plan (Claude, Cursor or any MCP client).

Find your sample leak in one read-only audit.

Connect through the official API, get your number and the exact fixes. SampleROI never changes your shop; you make the call.

Get a free leak audit Estimate your leak

Sample ROI calculator

How much is your sample program leaking?

Move the sliders to match your shop. The cost default comes from the Natural Stacks audit; example rows elsewhere are illustrative.

Natural Stacks averaged ~260 / week in the last 90 days.
Last-90-day audit average: ~$10.55 per sample order (estimated).
Audit (last 90 days): 94.6% of matched sample dollars returned $0.
A conservative assumption — set your own.
Estimated sample spend recovered per year
$0
Sample spend / year$0
Leaking to $0-GMV creators$0
Growth pays for itself in—
Return on Growth ($2,388/yr)—
Get my real number — free audit

Estimate only, based on your inputs. It is not a guarantee of results.

Go deeper

Everything else, when you want it.

How it worksConnect · audit the leak · apply the fixes

Three steps, no extension to install and nothing changes in your shop until you say so.

01

Connect the official API

Authorize your TikTok Shop through the standard Seller Center OAuth flow. We start with read scopes only.

  • Orders, sample flags & products
  • Shoppable video & product analytics
  • Affiliate samples, collaborations & creators (read)
02

Audit the sample leak

Every sample is matched to the creator's videos, views and GMV — then scored.

  • Sample COGS vs. attributed GMV ledger
  • Hoarder & post-rate gamer flags
  • 0–100 score for every pending request
03

Apply the fixes

You get the exact before → after changes, like the thresholds for Seller Center's sample auto-approval rules, and you apply them. Approval-gated actions are coming once TikTok grants the write scopes.

  • Exact thresholds and request lists
  • Sample rules, reviews, invites, replies
  • Weekly review shows what improved
Every tool, in detail8 read & intelligence tools · 4 approval-gated actions coming

Eight read & intelligence tools today, plus four approval-gated actions coming once TikTok grants the write scopes — in a dashboard, or inside your AI assistant over MCP.

Sample ROI ledger

Landed sample cost vs. videos posted, views and GMV — per creator, per SKU, per week. See exactly which samples paid back and which vanished.

Creator A · $11.80 sample → 6 videos, $412 GMV 35×PAID BACK
Creator B · $14.50 sample → 1 video, 90 views 0×WATCH
Creator C · 4 samples, $47.25 → 0 videos 0×LEAK
audit_sample_roi_ledger

Pending-queue triage, scored 0–100

30-day shoppable views, GMV, GPM, Promote Performance Score and creator level, with anti-hoarding guardrails.

Creator A · L5 · 14.8K median views 95APPROVE
Creator B · L3 · first sample 48HOLD
Creator C · 3 unposted samples 12REJECT

Hoarder & gamer detection

Catches multi-SKU claims in the same week and 5-second, low-view videos posted only to unlock more free product.

triage_pending_sample_queue

Raise your quality-creator share

Ranks creators by GMV per video and GPM so samples and Target Collaborations go to the people who convert.

search_niche_creators

Retainer & blitz tracking

Videos contracted vs. delivered, cost per video, ROAS and net contribution — before the next payment goes out.

track_retainer_and_blitz_delivery

Commission conflict audit

Open vs. Target Collaboration rates, overlapping invites and inverted tiers that quietly overpay.

audit_commission_tiers_and_conflicts

Weekly owner's review

One-call WBR: shop sales, video GMV, sample spend, leak trend and top-10 concentration. Perfect for owners with an agency.

generate_weekly_agency_wbr

Creator inbox triage

Surfaces unread threads from your top-GMV creators first. Approval-gated 1:1 replies (capped at 10/hour) are coming once TikTok grants write scopes.

summarize_creator_inbox
Approval-gated by designRead-only today. Approval-gated when writes arrive.

Approval-gated by design

Read-only today. Approval-gated when writes arrive.

Today SampleROI only reads your shop and recommends fixes you apply yourself. When TikTok grants the write scopes, actions stay approval-gated: SampleROI won't change your shop without a human confirming an exact diff.

  • Read-only lock, on by default

    SAMPLEROI_READ_ONLY=true blocks every write tool server-side. Perfect when an agency runs your shop.

  • Two-phase writes (coming)

    stage_* returns a before → after table and a batch token. Only confirm_staged_action executes it.

  • Hard caps, not good intentions

    Tokens expire after 30 minutes and work once. Batches max out at 50 reviews; creator replies at 10 per hour. No mass DMs.

stage_open_collab_sample_rules
STAGED
# Preview of a coming action (needs TikTok write scopes)
status      STAGED_AWAITING_HUMAN_CONFIRMATION
batch_token stg_7f3a…   expires 30:00 · single use


RuleBeforeAfter


2-pack · sample modeOPEN_AUTO_APPROVEMANUAL_REVIEW


SKUs / creator / weekunlimited1


Min 30-day views—≥ 500



# Nothing has been sent to TikTok yet.
→ confirm_staged_action("stg_7f3a…", confirm=true)
Side by side, as publishedWhat outreach tools publish vs. what SampleROI adds

Use SampleROI on its own or next to the outreach tool you already have. Here's how the focus differs, based only on what each vendor publishes.

What outreach tools publish and what SampleROI adds
SampleROIEukaReacherCruvaHiveHQ
Core focusSample ROI audit + exact fix recommendationsCreator discovery, outreach, CRM, GMV reportingCreator discovery, outreach automation, CRMOutreach, CRM, sample management, analyticsAPI-driven outreach + profit dashboard
Entry price (as published)$0 audit · $99/mo add-on$199/mo per workspace$199/mo$199/mo per shop$350/mo outreach
Sample cost vs. creator GMV ledgerCore featureNot listedNot listedNot listedShop-level COGS & profit tracking
Sample request review0–100 score + anti-hoardingNot listed on pricing pageSample review (Pro+)Request management; AI approval (Scale)Creative brief per request (Standard)
Multi-SKU hoarder & post-rate gamer flagsYesNot listedNot listedNot listedNot listed
Read-only mode by defaultYes — server-enforcedNot listedNot listedNot listedNot listed
Every write shown as a diff & human-approvedYes (read-only today; writes coming)Not listedNot listedNot listedNot listed
Mass outreach automationNot our job — keep your outreach tool (replies are 1:1, 10/hr cap)YesYes — up to 10,000 creators/dayYesYes — API-driven
Use inside AI assistants (MCP)Yes — any MCP clientNot listedNot listedEnterprise API with Claude integrationNot listed

Competitor details are as published on each vendor's pricing and feature pages, checked Oct 23, 2026 (source links in the page source). “Not listed” means we didn't find it published, not that it can't be done. Trademarks belong to their owners.

Trust & complianceOfficial API, read-only first, minimal data

The fastest way to lose a TikTok Shop is a bot that misbehaves. SampleROI is engineered the other way around.

Official Open API only

OAuth 2.0 shop authorization and HMAC-SHA256 signed requests to TikTok Shop's Open API. No browser extensions, scraping or session cookies.

Read-only by default

Read scopes only, plus a server-side write lock. Actions come later, once TikTok grants write scopes and you turn them on.

Human-approved writes, when they arrive

Read-only today. Once TikTok grants write scopes, every change is staged as a diff with a single-use, expiring token, and rate caps are enforced on the server.

Minimal data

We use order amounts, SKUs, sample flags and creator attribution. No shopper shipping addresses or phone numbers are stored.

SampleROI is an independent product of Voraus LLC. It is not affiliated with, endorsed by, or certified by TikTok.

Built on standards, not hacks: TikTok Shop Open API · OAuth 2.0 + HMAC-SHA256 · Model Context Protocol · read-only scopes first.

FAQ

Questions, answered.

What is a “sample leak”?

Free product shipped to creators that never turns into sales: samples that never get a video, accounts that claim several SKUs at once, and throwaway low-view posts made only to unlock more free product. SampleROI puts a dollar figure on it every week.

Will SampleROI interfere with my agency?

No. It runs read-only by default with a server-side lock, so it can't change samples, commissions or messages. Many owners use it as a silent scoreboard alongside their agency.

How do you spot hoarders and post-rate gamers?

We match sample orders to each creator's shoppable videos, views and GMV. Several free samples in a week, no posts, or posts with almost no views get flagged — and pending requests from those accounts are scored down.

Does it send DMs or approve samples automatically?

No. Today SampleROI is read-only: it recommends fixes and you apply them in Seller Center. When TikTok grants write scopes, every action will be staged as a before → after diff and run only after you confirm. Creator replies will be 1:1 and capped at 10 per hour. There's no mass outreach.

What data do you access?

Through the official API: orders and sample flags, products, shop video and product analytics, and — once you enable them — read access to affiliate samples, collaborations, creators and inbox counts. We don't store shopper addresses or phone numbers.

Which AI assistants does it work with?

SampleROI ships as a Model Context Protocol (MCP) server, so it works with MCP clients such as Claude Desktop and Cursor. You can also just read the dashboard and weekly reports.

Is SampleROI a TikTok partner?

SampleROI is an independent product built on TikTok Shop's official Open API. It is not affiliated with, endorsed by, or certified by TikTok.

What do I get in the free audit?

A read-only leak report for one shop: sample spend vs. GMV, the accounts behind the leak, your top-10 creator concentration, and the specific rule changes we'd recommend first.